Marketing Overview:
The new Community College Transfer scholarship by the COCPA Educational Foundation mirrors the existing scholarship in benefits and value. However, it uniquely targets community college students aiming to transfer to a four-year institution for an accounting degree, unlike the prior scholarship, exclusive to declared accounting majors.
Marketing Goal:
The new Community College Transfer scholarship by the COCPA Educational Foundation mirrors the existing scholarship in benefits and value. However, it uniquely targets community college students aiming to transfer to a four-year institution for an accounting degree, unlike the prior scholarship, exclusive to declared accounting majors.
Marketing Goal:
The scholarship encourages pursuing an accounting degree to bolster future entrants into the field. College juniors and seniors in accounting receive more financial aid than undecided or non-four-year enrollees. Colorado's AA degrees qualify students for an accounting major.
Targeted Audience:
Targeted Audience:
● Instructors from Two Designated Community Colleges
- Responsible for teaching courses that equip students for an accounting major
- Affiliated with the specific community colleges
● Community College Enrollees
- Geared toward a younger demographic compared to our other scholarship
- Enrolled in the second semester of their second year at community college
● Advisors in Career Centers or Transfer Counseling Services at the Community Colleges
